Amplify your music’s reach & captivate your ideal audience with proven PR strategies.
JOIN THE COURSE
I’ll equip you with the strategies and tools to attract your dream fans, master music promotion, and achieve consistent growth. With my guidance, you will learn to navigate the PR landscape effectively and unlock new opportunities for your music career.
Master the techniques that make top artists unforgettable & create a unique, resonant brand.
Create compelling messaging that captivate and resonate deeply with your ideal audience.
Ensure your music reaches the right audience. Cut through noise and promote your music effectively.
Join our course to learn the PR techniques used by top industry professionals. Gain access to 27 lessons, 2 hours of video content, and 10 bespoke templates.
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• Your Release Checklist
• Your Release Checklist in Action
• Your Release Timeline
• Your Release Timeline in Action
• Who Are You As An Artist?
• Your Artist Questionnaire
• Your Artist Questionnaire in Action
• Real Life Example 1
• Real Life Example 2
• What Is A Biography?
• How To Write A Biography
• Your Biography Template in Action
• What Is A Press Release?
• How To Write A Press Release
• Your Press Release Template
• Your Press Release Template in Action
• Single Press Release Example
• EP / Album Press Release Example
• Finding Your Audience
• Journalist Research
• How To Pitch Your Music
• Your Email Pitch Sequence
• Your Coverage Tracker Template
• Your Coverage Tracker Template In Action
"The templates not only save a significant amount of time but also help in maintaining consistency and professionalism across all communications. It's a great tool for both seasoned PR professionals and those new to the field, offering flexibility and a solid framework that can be adapted to any brand voice. Highly recommend these templates to anyone looking to streamline their PR efforts and enhance their public communications!"
Rated 5 out of 5
Stephen Kong
Student
“I want to thank Rosanna for sharing the industry standards, making this course and sharing it with individuals like me who wish to learn more about the music industry! <3"
Rated 5 out of 5
Val Krytcyn
Student
"Rosanna has been a pleasure to work with since our first campaign together. It was evident in her actions that she believed in me as an artist and as a person. She listened to my goals and then prepared and executed a strategy to reach them with thorough weekly updates and feedback. Her values, communication, and organization are all top notch and she drives strong results in securing press, social media, and DSP support, as well as social media strategy. She is deeply invested in my success!"
Kakuyon
Artist
Discover the pillars of music public relations. Create a compelling story, identify target audiences, and craft effective press materials.
Learn to effectively promote your music, build a powerful story, engage your audience, and secure media coverage.
Gain insight into how to plan and execute successful campaigns, including strategies for creating buzz, generating media coverage, and maximising exposure.
Master the techniques that make top artists unforgettable & create a unique, resonant brand.
Master the techniques that make top artists unforgettable & create a unique, resonant brand.
by learning the advanced PR techniques to boost your visibility and engagement.
through developing strategies to attract and retain loyal listeners.
through developing strategies to attract and retain loyal listeners.
by positioning yourself for opportunities and recognition within the music industry.
As soon as you enroll, you’ll receive access to all our modules, video lessons, and resources With lifetime access, you can learn at your own pace and on your own schedule!
If you believe that you haven’t received any value after going through the whole course, simply email hello@morena.com for a full refund*
*terms apply
Hi! I’m Rosanna Connolly, a communications expert with over a decade of experience in PR, working with companies like Apple, Virgin EMI, Platoon, and Mercury Records.
I also have years of experience in marketing for arts and entertainment clients. I have tailored this course specifically for artists and teams who want to gain the skills, knowledge, and strategies needed to succeed in today’s competitive landscape.
The course is led by music industry expert Rosanna Connolly, who holds a wealth of experience in PR and marketing for independent artists.
Our VIP & Intermediate level Packages Include everything in the Standard Package, plus varied degrees of feedback and coaching. Please see the above to select which works best for you.
We offer a 30-day money-back guarantee, so if you're not satisfied with the course, you can request a full refund within 30 days of purchase.
Yes, this course is suitable for beginners who are looking to learn the fundamentals of music PR, as well as for more experienced musicians who want to refine their skills and strategies.
Yes, this course is self-paced, so you can complete it in your own time and on your own schedule.
This course includes strategies for leveraging digital platforms to expand your reach and engage with your audience, helping you build a strong online presence.
Our team is available to answer any questions you may have during the course and provide additional support as needed. We aim to be back in no longer than two working days.
You will have unlimited access to the course materials, so you can revisit them as needed throughout your music career.